What’s In A Name? A Publisher Changes Theirs

It’s used to be Warner Books (as in Time Warner etc.), but it’s changing it’s name to Grand Central Publishing.

“We are ‘grand’ because we are big, impressive, even magnificent at times. And the word ‘central’ reflects the fact that we recognize the huge audience of readers between New York City and the West Coast who are looking for books across a wide range of tastes, Grand Central’s senior vice president and publisher, Jamie Raab, said Monday in a statement reprinted in the Boston Herald.Wonder if it has something to do with this disclaimer

Warner Books, its imprints with the name “Warner,” and the W logo are trademarks of Time Warner Inc. or an affiliated company. Used under license by Hachette Book Group USA, which is not affiliated with Time Warner Inc.

on the Hachette Book Group page.