Amazon announced earlier this year that there would be lending available for some Kindle ebooks. The announcement came out yesterday that the feature is now active.
Message from the Amazon Kindle Team:
Today, we’re pleased to launch Kindle Book Lending, a new feature that lets you loan Kindle books to anyone you choose. The borrower does not need to own a Kindle. Kindle books can be read on Kindle or using our free Kindle reading applications for PC, Mac, iPad, iPhone, BlackBerry, and Android devices. Each eligible book can be lent once for a period of 14 days. Not all e-books are lendable – the publisher or rights holder determines which titles are enabled for lending. For more information on how to loan Kindle books, please visit www.amazon.com/kindle-lending.