Britannica Didn’t Just Survive. It’s an A.I. Company Now.
The encyclopedia maker could have become a casualty of the Wikipedia era. But it has remade itself into a digital learning giant that is weighing going public.
By the time the last Encyclopaedia Britannica was printed, the company had already started its suite of websites and educational software. Now it sees a potentially even greater opportunity in the growth of generative A.I. tools, which the company says can help make learning more dynamic — and therefore more desirable.
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