From Poynter.org, New York Times to spin off Book Review for e-readers:
The New York Times is planning to offer its Book Review as a separate digital e-reader product, disaggregated from the rest of the Times content on the mobile devices, according to James Dunn, director of marketing for The New York Times.
Dunn alluded to the plan during an afternoon session at the Digital Publishing Alliance (DPA) and E-Reader Symposium at the University of Missouri’s Reynolds Journalism Institute. Following the session, Dunn spoke briefly with Poynter’s Bill Mitchell and provided additional details.
Mitchell reports the Times will introduce a separate version of its Book Review for three e-reader platforms, beginning with the Sony e-reader in the next couple of weeks. Versions for Amazon’s Kindle and Barnes & Noble’s Nook will follow. Dunn declined to say what the price will be for the Book Review on these platforms.
Recent Comments