Don’t you wish you could have been there to see this… “At an October 2002 gala to introduce Microsoft’s MSN 8 Internet service, Bill Gates showed a video of himself wearing a butterfly costume and handing out software for the service.”
His point was that after seven years of floundering in the Internet access market, Microsoft would do whatever it took to beat its longtime rival America Online. That included pouring $500 million into MSN to match AOL’s most popular features and another $300 million into marketing, featuring MSN’s butterfly mascot and a concert highlighted by rocker Lenny Kravitz singing “Fly Away.”
But all that flew away was the better part of a billion dollars. Microsoft’s share of the Internet access market has declined steadily since.” Is it finally turning around? Read More. [requires registration]
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