Shopping Online is Seductive…But

The next domino in the line is toppling after seventeen years, suburban Washington DC’s Vertigo Books.

Their website bids their customers farewell, invites them to an Irish-style wake, and invokes the basic economic facts about independent community bookstores v. online chains.

  • Why are we closing? There are many reasons, but basically, not enough people buy books here. We have many loyal customers, just not enough of them, and our cloning experiments have not yielded satisfactory results. And way too many people (not you, but someone you know) are buying their books at Amazon. We’ll spare you the inside baseball stuff about the near monopolistic force Amazon has become in the industry. You can also skip to the party info at the end if you like.

    As we have said before, your shopping dollars help create the community you want to live in. For every $10 you spend at locally-owned businesses, $4.50 stays in our community. The math is simple and compelling: Vertigo Books $4.50//Barnes & Noble/Borders/Costco $1.30//Amazon $0.00.