Online Sales Lift Publishers

With bookstore sales down in the first part of 2007, sales through online retailers have helped publishers increase sales in the first six months of the year. Penguin USA said that sales through online stores rose 23% in the first six months of 2007, while Simon & Schuster also reported online sales were up more than 20%. Even at Harlequin, where president Donna Hayes said sales through retailers have been good, online account sales have increased by double digits. No one could pinpoint a reason for the impressive gains at e-tailers, but the healthy increases are expected to continue for the remainder of the year. Story continued here.

August 9, 2007 by Uncategorized 0

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