Turning Bad Books into Big Bucks

“We publish a huge number of really bad books,” admitted Bob Young, the Canadian entrepreneur who founded the digital book publisher Lulu.com in 2002……

……The formula appears to be working. After posting sales of $1 million in 2004, Lulu is heading toward revenue of $30 million this year, according to Young, and the company is adding staff and publishing partners at a rapid pace. Story continued here.