They say you can’t judge a book by its cover, but marketers, who have roughly 30 seconds to get your attention as you browse the shelves at Borders, hope you do.
“Marketing plays a greater role in books today,” said Adam Wahler, creative director of Stamford-based A to A Studios, a a graphic production studio which has worked with authors like Stephen King, John Grisham and Stephenie Meyer.
I Think You Can
We had a display of GDF “Great Debut Fiction”. All had similar covers, a splash of color and the rest of the cover was black words on a white background printed out like a paragraph. They absolutely caught nobodys attention, nor did they circulate!
I certainly didn’t even take the time to read the titles…they were visually unappealing, just like the romance novels that has some guy half neeked on the cover , showing off his supposedly gorgeous body!
Yes, good cover art makes a difference. The exception I find is if there is a well known, well liked author. Even with children’s picture books, the art has a lot to do with the pleasure of reading the book.
>^..^<
Interesting Information
Thanks for the interesting information. The post was professionally written and I feel like the author has extensive knowledge in the subject. Keep it that way.
I love comment systems that make spam useless
OK, I could be mistaken, but the preceding comment (“Interesting Information”) sure has all the earmarks of a comment designed to increase the page rank of the link from the writer’s name based on provided URL…but, of course, LISNews doesn’t provide a link to the writer’s URL!
If, unlike a few hundred identically-worded (MOL) spamments on my blog, “Anonymous” really is complimenting this post, my apologies for being snarky. After all, Blake does write well…
Yeah
There have been waves of spam lately. I just tag ’em for review. As to what you referenced, I just tagged it for review.
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Stephen Michael Kellat, Host, LISTen
PGP KeyID: 899C131F
reviewed and published
Since it’s harmless, and we’re discussing it, I republished it so this all makes some sense.
Not Sure Who To Give Credit Here
LISNews uses Mollom, and for the most part it does a good job. I don’t know what was up with that comment, if I had to guess I’d say it was a rather incompetent spammer that some how screwed up and forgot to put in a link or whatever it was he was trying to push. Lately the sociopaths have been putting the URL in the subject of the comments because I turned off the site box. I’m about this () close to turning off the subject too.
I think turning off links in the subjects would be sensible
I rather like the idea of idiots spending their time creating spam that doesn’t actually do anything. Maybe they’ll eventually get discouraged and find something else to do.
sensible vs. easy to do
Though I haven’t looked into it much, it doesn’t appear to be an easy thing to do.
Then it’s not worth doing
Truly. Unless there’s a lot more subject-link spam than I’m aware of.
That depends
How deeply is a given page being indexed? If an anchor tag like that is being indexed, then it is a problem. If not, then what sorts of narcotics are those spammers consuming to think such might work?
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Stephen Michael Kellat, Host, LISTen
PGP KeyID: 899C131F