Judging a book by its cover

They say you can’t judge a book by its cover, but marketers, who have roughly 30 seconds to get your attention as you browse the shelves at Borders, hope you do.

“Marketing plays a greater role in books today,” said Adam Wahler, creative director of Stamford-based A to A Studios, a a graphic production studio which has worked with authors like Stephen King, John Grisham and Stephenie Meyer.