How Authors Move Their Own Merchandise

How Authors Move Their Own Merchandise
The expense incurred by giveaways is often money well spent. Such freebies generate reader goodwill and provide an author with more Facebook friends as well as a larger email list (useful for publicizing the next book and giving the author’s agent a bargaining chip when negotiating a new contract with a publisher). Most important, they may goose preorders. Particularly for up-and-coming authors, advance purchases “get the attention of publishers, which may get them to put more muscle behind the book,” said Anne-Lise Spitzer, the creative marketing director for Knopf.

February 7, 2011 by Uncategorized 0

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