Zuckerberg’s new toy is a parasite. Please don’t fall for it.

“The true end users of Facebook are the marketers who want to reach and influence us,” media theorist and CNN columnist Douglas Rushkoff wrote in 2013. “They are Facebook’s paying customers; we are the product. And we are its workers.” Instead of paying firms to conduct research on consumers, by constantly engaging with Meta’s products, we provide it for them, he argued. More than a decade later, this sentiment couldn’t feel more true. Ultimately, Muse isn’t really a personal assistant — it’s a digital panopticon disguised as an imp.

Read the story at sfgate.com

October 14, 2026 by AI 0

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