The New Zeland Herald has a Story on this year\’s Frankfurt Book Fair.
It seems people are more realistic about eBooks this year, In contrast with the \”euphoria\” of last year. Last year some of the marketing Geniuses predicted paper books would become museum pieces within a generation.
\”The electronic book has not fulfilled expectations. It has come back down to earth. The technology still needs working on and we need to consider which titles and which content is suited,\” said Sabine Kaldonek, a spokeswoman.\”
What? You mean the people in marketing were wrong? What a shock, marketing people over hyping something… well at least TV will never do that.
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