People Won’t Pay For Content

The Guardian is running a Story on A report from Forrester Research that says rather than pay for something, users will simply switch to alternative, free services. There\’s a Press Release on Forrester.com, I couldn\’t seem to find the report, maybe someone else can.


\”Consumers access content when and where they need it, not when providers want to give it to them, and they won\’t pay for new media content since it doesn\’t eliminate their need for paid-for offline sources.\”