Books no longer just books

Anonymous Patron writes Xinhua – English takes a look at books in China. It is said that it was The Bridge of Madison County, published in China by the People’s Literature Publishing House in 1995, that brought the trend of best seller to the domestic book market. Over the last decade, the book market, has been chasing those trends of international publishing. Whether in terms of the binding and layout, the subject, or the design, publishers have been eager to learn from international fashions.

However, behind the image of a hot and prosperous book market, where the variety of books dazzles the eyes of readers, and bookstores and book bars spring up like mushrooms, some unusual and strange phenomena have begun to emerge. Meanwhile, the coddled and sheltered Chinese reader has become more and more confused about what constitutes the “eal thing.””