A book that googles Google

There is a story at CNN about the book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. The article opens with the following:

Google Inc. is such an influential — and potentially scary — company that it deserves a book as comprehensive as the Internet search engine responsible for its whirlwind success.

Veteran technology journalist John Battelle comes close with “The Search,” a 288-page exploration of the company whose dorm-room invention, initially spurned by dot-com entrepreneurs, is now synonymous with looking up information online.