Anonymous Patron writes “MercuryNews.com Reports The quest for the Holy Grail of Web searching — the ability to offer search results tailored to each person’s interests — may have taken an important leap forward Tuesday.
Google announced it is publicly testing a new service that uses the search histories of individuals to influence what search results they see. Google is hoping the customization will make the results more relevant and useful to searchers.”
Well they better be careful
Google better watch it on this one. According to a story on Slashdot, Amazon recently received a patent using customer selections and histories to generate recommendations. In other words they now hold a patent on the idea that a person can select product X and product Y, and then draw a connection between those two products.
Yeah, it’s yet another bullshit patent offered by the USPTO, but I could see a lawsuit over it.