Reed Elsevier officials have admitted that it was a mistake for the STM publisher’s marketing division to offer $25 (£15) Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes & Noble.
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I’m a little fed up
With giant companies making immoral if not exactly illegal business decisions and then apologizing for them. What happened to ethical standards in business?
Thats just laziness
Why didn’t they just ask their own staff to send in fake reviews?
I just don’t understand…
How anyone in publishing can think pay for reviews is ok. Or why potential reviewers would sell themselves so cheaply. I mean, if you’re going to be an agent of payola, at least get a decent dinner for two out of it.
“No doubt another may also think for me; but it is not therefore desirable that he should do so..” – Thoreau