With some books, a certain magic’s missing

Interesting Column by that says The formula for creating a great book is simple. All it takes is imagination, hard work and high standards. Following the formula can be the key to fame, fortune and wealth. No venture capital required. No patents. No secret strategies. Just ask the woman who wrote Harry Potter. She knows all about the secret formula for great books.

Here’s the secret. Authors just have to cover the “4 MAGIC E’s.”