With Romance Novels Booming, Beefcake Sells, but It Doesn’t Pay

How hot are romance novels? Over all, annual sales totaled $1.08 billion in 2013, according to the Romance Writers of America, which tracks sales. And their popularity is expected to grow. Last year Scribd, an e-book subscription service, sharply reduced the number of romance and erotica novels it offered because it couldn’t afford to keep up with readers’ appetites. (Scribd pays publishers every time a book is read and loses money if a book is too popular.)

Despite the perception that blockbusters like “Fifty Shades of Grey” drive sales, self-publishing has proved a boon for this particular genre. E-books make up nearly 40 percent of all purchases, according to the writers group. And there are categories for every reader’s taste, among them, adventure, Christian, multicultural, L.G.B.T. and paranormal.

From With Romance Novels Booming, Beefcake Sells, but It Doesn’t Pay – The New York Times

How hot are romance novels? Over all, annual sales totaled $1.08 billion in 2013, according to the Romance Writers of America, which tracks sales. And their popularity is expected to grow. Last year Scribd, an e-book subscription service, sharply reduced the number of romance and erotica novels it offered because it couldn’t afford to keep up with readers’ appetites. (Scribd pays publishers every time a book is read and loses money if a book is too popular.)

Despite the perception that blockbusters like “Fifty Shades of Grey” drive sales, self-publishing has proved a boon for this particular genre. E-books make up nearly 40 percent of all purchases, according to the writers group. And there are categories for every reader’s taste, among them, adventure, Christian, multicultural, L.G.B.T. and paranormal.

From With Romance Novels Booming, Beefcake Sells, but It Doesn’t Pay – The New York Times