CNET Looks At the challenge of convincing Web surfers to pay for anything on the web.
They interview Louis Borders, the founder of KeepMedia, a subscription-based outpost for magazines such as Business Week, U.S. News and World Report and Esquire, ya know, they stuff you get for free at the library. Though it’s an idea that’s already been tried and failed, Borders believes KeepMedia is different and will prove to be a superior online brand, because, he says, it offers quality publications and convenience.
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