Will publishers take a punt on pixels with the e-book?

“Publishing has to evolve or it will die,” Simon Trewin. “The cyber generation spends the majority of its leisure and work time in front of screens and we need to find ways of taking books and author-led content to this audience.”
Publishers are not wasting time. They are preparing the ground for this new era of the book, says Linda Bennett, founder of Gold Leaf, a company that recently researched the uptake of “e-books”. “People talk about the tipping point. In the academic world this was 2005 and now most academic publishers go online if they can.

October 10, 2007 by Uncategorized 0

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