Wikipedia gamed by BBC?

gsandler writes

Here is a News.com
story about a fictitious post on Wikipedia.
“Fans of Wikipedia, an online encyclopedia that is written and edited by a Web-based community, noticed something amiss recently. Articles about boy-band singer Jamie Kane and his band were recently posted. The only problem? Kane and his band, Boy*d Upp, don’t exist.
Kane is the fictional creation of the BBC. The character, who supposedly died in a helicopter crash, is part of an interactive game that asks players to solve the mystery surrounding his death.”