Why is Barnes and Noble performing well as a business while Borders has filed for bankruptcy?
This is a question that many of us at Borders asked ourselves frequently and Evans thinks the answer is not a simple one. As someone who has given this a tremendous amount of thought and was Director of Merchandise Planning & Analysis for many years, Mark Evans outlined his assessment.
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Assuming…
You are assuming that B&N is doing well?
Better everythng
Better customer service, better cafe, bigger stores, comfortable chairs and benches, and nadd on top of that the website and now the Nook. B&N even offers storytimes for kids.