Why Even the Most Pirated E-Books of 2010 Won’t Bring Down Publishing
O’Leary’s conversations with execs at digital rights firms suggest that content with smaller markets (selling fewer than 12,000 to 15,000 total units) priced at $100+ are most likely to feel the economic impact of piracy. He adds, “Books that have much wider audiences or that sell for much lower prices may be pirated more often, but the overall impact of piracy (revenue lost as a share of total sales) is not as great for these books.”
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