Why a Book (and not a duck)?

“A Book. Longer-lasting than a fruitcake, cheaper than a flat screen, more fun than a partridge in a pear tree.”
“Books: return dividends for life.”
“Why a book?: Because a new tie never changed anyone’s life.”
“Affordable. Portable. Memorable. Books are a gift beyond measure.”
“Give love. Give time. Give joy. Give books.”
“A Book: The perfect gift for someone who has everything. The perfect gift for someone who has nothing.”

Suggestions from Bookweb.