Business 2.0 has A Story on the world of \”category management,\” a bizarre and controversial place in which the nation\’s biggest boook retailers ask one supplier in a category to figure out how best to stock their shelves.
They say category management is now standard practice at nearly every U.S. supermarket, convenience store, mass merchant, and drug chain. And its use is growing because it works — at least from a dollars-and-cents standpoint. According to a recent survey by retail consultancy Cannondale Associates, retailers attribute 14 percent sales growth to category management; manufacturers report an 8 percent jump. Both say such collaboration is the key to maximum efficiency.
Thoughts on applying this to libraries?
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