Mahalo popularized the term “human powered search” when they launched just over a year ago. Many of the pitches we get still use that term as part of their positioning. Many of them are bootstrapped, so the price of entry is clearly low. But the upside has not yet been established. In this post we look at the pros and cons of human powered search engines in general, look at some differentiating strategies and ask “what is the future for Human Powered Search?”
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