A few suggestions for the architects at SMU, such as “use punchy titles” from Carl P. Leubsdorf, Washington Bureau chief of the Dallas News. An example of ‘spinning’ the history of the administration:
“The Bush planners could learn a lot about putting a positive spin on the war in Iraq from the way the Clinton library explains Mr. Clinton’s failure to pass a massive restructuring of the health care system and the 1998 effort to oust him from office over his misstatements in the Monica Lewinsky affair.The failure of the health care plan devised by first lady Hillary Rodham Clinton, the library’s version concludes, was caused by “negative advertising and charges of ‘big government,’ ” accentuated by “partisan bickering.”
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