Yesterday it was announced that the New York Times would be removing the pay-for-access wall from their online archives, and now it seems that News Corp. is considering something similar for the Wall Street Journal.
“I haven’t made up my mind yet,” [News Corp. CEO Rupert Murdoch] said, although he added that making the site free “looks like the way we’re going.”He predicted that would lead to a small circulation drop of perhaps 15,000 for the print edition and a loss of perhaps $30 million in subscription revenue, but “if the site is good,” greater dollars would come via contextual search–and an audience perhaps 10 times higher of “the most affluent, the most influential people in the world” that advertisers would hunger to reach and pay a premium for.
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