Tribal Buying: Independent Book Stores Shall Inherit The Sales

The independents will return and the influence of the old 600-pound gorilla big boxes will die off like dinosaurs.

Why? Because tribes don’t care much about where “everyone” goes or what “everybody” is doing–which is what the big boxes rely on. Tribal “members” believe the tribe is the best source of information, and that their cause is paramount. The big boxes won’t have what they want. Big boxes bet their farms on what “everybody” will find appealing; appealing to niches can’t pass the P & L.