Leave the antibooks on the shelf

Sherman Young Says Leave the antibooks on the shelf. They may cause the cash registers to tick over nicely but actually they’re antibooks, printed objects motivated by mammon rather than ideas. The key to an antibook is a hook designed to convince us to part with a few dollars. A hook that contains a life-changing promise, a movie tie-in, a catchy, timely premise or an author who is famous for just about anything except writing. Beyond the hook, there need not be much at all.

September 13, 2007 by Uncategorized 2

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2 Responses

  1. Anonymous Patron says:
    September 13, 2007 at 10:15 am

    Greed is Good
    actually they’re antibooks, printed objects motivated by mammon rather than ideas.

    Ahhh, mammon. That horrible thing. Some would say that greed is good.

    Reply
  2. Anonymous Patron says:
    September 13, 2007 at 8:48 pm

    Re:Greed is Good
    Some might say that people have a right to buy and read whatever they want… EVEN if it has not been approved by a University lecturer. Poor Sherman… I can hear the shouts in the background as I read the article, “CONFORM! CONFORM DAMIT! WHY WON’T YOU ALL CONFORM!”

    Reply

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