The Revolution Will Not Be Monetized

The Revolution Will Not Be Monetized
The holy grail, if it exists, resides in online advertising’s central advantage: the ability to mine data and target individuals with an offer relevant to their lives and interests. In the case of social networks, there is also the ability to target friends of existing customers—what venture capitalist David Pakman calls “the most powerful form of advertising ever created, not counting search.” Not only is such targeted advertising on average twice as lucrative as conventional ads, it can fetch 100 times as much revenue as mere spam, the sort that pushes random teeth-whitening miracles and predatory-loan-shilling dancing silhouettes. That’s why Pakman believes Facebook’s valuation will rise even higher.

July 11, 2011 by Uncategorized 0

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