The new online phenomenon in books

A Newspaper In VA has a nice write up on BookMooch.com, an online book-swapping site.
BookMooch.com now has 28,000 users and about 270,000 books available to be mooched.

“It’s everything from college textbooks all the way to romance novels,” Buckman says. “It’s really all over the map.”

The way it works is simple: new users post a list of all the books they want to swap, and for every book they post, they receive one-tenth of a point.

Every time they actually send someone a book, they earn one point, which they can then use to get any book they want from someone else on the site. And the only cost is mailing books to others.