The Librarian Image That Never Dies

There’s a new TV ad on in Scotland for the softdrink named
Irn Bru.

In the ad, a Glaswegian man dressed in a cuckoo suit warns the librarian “I’ll shhh you, you tweedy old crow” after she tries to keep him quiet when he bursts in through a bookcase.

The ad shows the cuckoo handing a student in the library a can of Irn Bru 32 and saying in a strong Glasgow accent: “Wakey, wakey! Smart Alec are ye? Eh? Well get this doon yer pie-hole clever clogs. Irn Bru 32. Pure mental stimulation in a can.” This isn’t the first Irn Bru ad to call attention to itself…here’s one of their previous ads.

Despite several complaints , the ad will continue to run says the manufacturer, AG Barr.