The Amazon…of Kitchenware?

The Wall Street Journal reported that Amazon.com “is quietly expanding its private-label business in a bid to diversify away from its online bookstore roots and become more like a general retailer. . .

The latest sign: The Seattle-based e-commerce giant–known for high-tech innovations like one-click checkout and the Kindle e-reader–last month received a U.S. design patent for a wooden chopping block. The $24.99 Pinzon bamboo cutting board is being sold as part of a line of Amazon’s own kitchen products on its website.”