schoenbc writes “Committed to building a nation of young readers, Target today launched its Parent/Child Book Club, an online club with dozens of tools and incentives aimed at getting children and adults to plunge into books together while building an appetite for reading that will last a lifetime. The club also encourages parents and children to create a social extension with reading and include their friends, neighbors, and other family members.
Press release: http://biz.yahoo.com/prnews/050915/nyth110.html?.
Link to Target “Ready Sit Read”: http://sites.target.com/site/en/readysitread/home
Viscous Reading Boogers
That’s the name of the club we formed this morning. I wanted to look through the whole site to look for glaring marketing come-ons. Suprisingly, I didn’t see anything blatant (well…there’s that bullseye thing everywhere). It’s extremely compelling and a model for libraries to look hard at. It’s fun and attractive and interactive.