Sony e-book reader with E Ink display headed to Borders

At CES last January, officials from Sony said the company’s digital book reader device, based on E Ink’s thin, very-high-definition “electronic ink” display, would be available in the US this spring. Sony took the next step in delivering on that promise, announcing a marketing deal to sell its Sony Reader portable electronic book device through Borders book stores in the US, though Sony did not reveal many other details. David Berlind says This is sort of the equivalent of you’re local record store signing its death warrant by selling iPods.

The Book Standard has a bit more and >Brocktown News says Barnes & Noble, the nation’s largest bookstore chain, is spurning the Sony Reader.