Show me the money

kmhess writes “I happened on this article on APCMag.com Google Killers and its actually pretty good. It doesn’t fawn over any particular solution, and reminds us that Altavista was the dominant search engine way back in ’96, while documenting the next phase in the search arms race.

… while this second search arms race promises to offer better search results, the technologies are designed give search engines a better story to tell to advertisers.”