Search sites work to clean up their act

CNET is Reporting The Federal Trade Commission sent a letter late last month urging several Web sites to provide conspicuous labels for commercial search listings or face possible action, and minor changes are already rippling through search destinations, including Terra Lycos, Ask Jeeves, LookSmart, America Online and Microsoft\’s MSN.

They say the FTC won\’t take formal action 11 of 12 sites named in the original complaint had already taken steps to flag paid listings.