Search Engines Sued Over Pay-For-Placement Policies

From CNN, with thanks to Metafilter:

The maker of a popular weight-loss system filed suit against four search engines this week, alleging that their policy of letting advertisers pay to appear in top-ranked search results violated federal and state trademark and fair-competition laws.

Mark Nutritionals Inc. [is] asking for at least $10 million in compensatory damages and $100 million in punitive damages from each company . . .

More (Altavista, Kanoodle.com, FindWhat.com and Overture Services Inc. are named in the suit.)