School reaps profits from corporate naming rights

CNN has a disturbing story about a New Jersey elementary school which is selling naming rights to just about every thing you can think of. The library is the “Flowers Library and Media Center” and the gym is the “ShopRite of Brooklawn Center.” What I find especially disturbing is this quote:

The sponsorship deals have been ridiculed on talk radio and in other media. But Bruce Darrow, school board president, said he is not deterred by bad publicity.

Darrow has some other ideas, such as placing ads on the sport teams’ jerseys or company logos in the basketball court’s free-throw lanes. He doesn’t like the idea of requiring school uniforms, though if ads could be put on them, he’ll listen.