\”Scholastic today announced that it has redefined its policy regarding Scholastic Book Fair\’s pre-selling of Harry Potter and the Order of the Phoenix. In a letter to booksellers, Michael Jacobs, Scholastic\’s vice president of trade sales, said the new Retailer Coupon Program is intended to drive Scholastic Book Fair customers who pre-order the Order of the Phoenix to participating retailers.\”
\”Under the new program, students who pre-order Harry Potter and the Order of the Phoenix at Scholastic Book Fairs through the remaining school year, for the full retail price of $29.99, will receive a collectible baseball cap and an official certificate of purchase. Beginning June 21, the holder of the certificate may redeem it for a copy of Harry Potter and the Order of the Phoenix at participating retailers.\” (from Bookselling This Week – Thanks Robin for the submission)
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