Reconstructing the Reference Team: 6 Ways to Sunday

Stephen Abram’s OneSource column for today is quite a good read. He says In the Web 2.0 world we are encountering today, we are at a tipping point. As we move from the era where we were building and stabilizing the foundation for digital libraries and virtual services, to one where the folks on the front lines actually interact with users for most of their contact hours, we are forced into an imperative where we need to reconstruct the user experience. This moves the strategic emphasis from the backroom to the customer-facing parts of the library organization.