Niche lit crowds market takes a look at microgenres. “Publishers are gravitating toward what I call microgenres,” says Penny C. Sansevieri, founder of Author Marketing Experts in San Diego. “You used to have chick lit, but now you have mommy lit, hen lit, chick lit for African-American women. They’re breaking this down to the point that it’s becoming very myopic.”
Welcome to the era of niche lit.
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