Electronic “is going to be the center of the universe,” said Ms. Friedman, a flamboyant and relentless booster of authors during her four-decade career in New York publishing. “We really think that what we’re going to do is to help transform the industry, which is built on models that we all know are broken.”
When traditional publishers reissue print editions, they tend to do so with little fanfare. Ms. Friedman, by contrast, plans to push a torrent of online marketing on new readers in the hopes of reigniting the backlists of well-known authors in the digital world.
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