For some reason we needed a study to tell us people are hesitant about paying for online content.
The percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent in August 2000, and 70 percent of Internet-using adults polled \”can\’t understand why anyone would pay for content\” according to a study conducted by market researcher Jupiter Media Metrix.
There are stories at CNET and InternetNews.com.
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