Marketers See Opportunity in RSS

gsandler writes

Here
is a New York Times story on how RSS
has captured the attention of advertisers. “THE fledgling R.S.S. business is starting to attract some attention from those catering to Internet advertisers.
Google, Pheedo,
Feedster and Yahoo Search Marketing are all peddling advertising options for R.S.S., an increasingly popular way of having a personal computer automatically retrieve information from the Internet…
Some big companies, like Verizon, are starting to buy space in the R.S.S. information streams, which are selected anonymously and pulled from Web sites by a PC."”