Many People Inefficient at Reaching Their Online Destinations

This is interesting.


Alexa Research did a \”comprehensive two-year study\” to determine that people are stupid, or at least that\’s how I took it.

They say an alarming number of Web users are not particularly efficient at reaching their online destinations. People are so stupid they\’ll even type a complete URL into the search box of a search engine (something I see all the time in the logs for LISNews).


These findings are based on an examination of more than 42 million search pages.

It\’s funny they seem to blame the users, not the people who design the software and serach engines. As a WebMaster I think it\’s my fault when people can\’t figure out my site, which makes me the stupid one, but maybe that\’s just me.

“This study shows that for many, there’s a conceptual misunderstanding of how to effectively navigate the Web,” said Work. “Some people think that their homepage is the Web, that they have to go through their homepage in order to get to the site they want, without realizing that any website can be accessed directly. This notion is supported by our Web traffic popularity rankings, where eight of the top 10 sites are portals and/or search engines.”