Libraries Threaten Paid Online News Archives

Stevie pointed to This One from Editor & Publisher that says if more people knew about libraries\’ database offerings, there wouldn\’t be much need or desire to use newspapers\’ paid Web archives.
Given public libraries\’ recent moves with at-home access to premium article databases, they question the strategy of charging high fees for archived news articles. An already-shaky news industry model is having its foundations chipped away \”by librarians, of all people\”.

Gary quoted as saying, \”What just about everyone has apparently not realized is that many public libraries offer free, full-text access to thousands of newspapers, magazines, etc. …\”

We need better marketing. How do we make this an ALA Key Action Area?